our beneficiary


GenUp Sports Llc. is a nonprofit organization that provides health and wellness education, fitness classes and educational scholarships to disadvantaged and incarcerated youth in Texas. Founded in early 2018, GenUpā€™s vision is to provide accessible sports, fitness and wellness programs that will unite communities, educate and empower our next generation of leaders. Please click here to make a donation today. 100% of donated funds are for the children they help.

Attivo has pledged 2-3% of all revenue to GenUp.