our beneficiary

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GenUp Sports LLC. is a nonprofit organization that provides health and wellness education, fitness classes and educational scholarships to disadvantaged and incarcerated youth in Texas. Founded in early 2018, GenUp’s vision is to provide accessible sports, fitness and wellness programs that will unite communities, educate and empower our next generation of leaders. Please click here to make a donation today. 100% of donated funds are for the children they help.

Attivo has pledged 2-3% of all revenue to GenUp.